About New Architectura Inc:

Alberto Abad Design Principle/President

Alberto has always been intrigued with how things are put together; architecture is in everything that we touch. He is a graduate of the University of Florida with a Bachelor of Design in Architecture and has over 42 years' experience in the field. During this time, he has refined his gifts of listening and understanding people's lifestyle preferences. He combines art with architecture along with his experience working at architectural firms in Fort Lauderdale, Gainesville, Boca Raton, and Naples to create architecture that evokes emotion.

Alberto founded New Architectura, Inc. in 1996 with the intention of creating uniqueness and the NEW. Still today Alberto is involved in all aspects of your project from design, structural, electrical, mechanical to the drawing of your construction documents and the construction phases.

Keith Martin Architect/Vice President


Keith has successfully executed designs for a diversified array of project and building typologies. He takes pride in his African American/Jamaican heritage with the idea that architecture represents a unique opportunity to empower people, express diversity, and transform our built environment. He graduated in 1984 with a Professional Bachelors of Architecture from Florida A&M University and is a member of AIA and NCARB.

Ted Estberg Supervising Architect


Bio coming soon.

Mark Taylor Senior Project Manager

After trading earthquakes for hurricanes Mark joined New Architectura, Inc. in 2004. Mark has many years of experience in residential architecture as well as a broad-based background in the technical and manufacturing fields including designing automated assembly and manufacturing machinery, web handling, coating, and converting equipment. He is also experienced in process development, process instrumentation, process piping, structural steel detailing, plant layout and material handling, as well as facilities planning and renovation.

Tracey Blue Office Manager

Tracey has over 20 years in the building industry. She has been with New Architectura, Inc. for 12 years devotedly vexing Alberto.


One of the best features of this firm is the ability for the owner, Alberto to transform ideas into reality. His level of insight and expertise in making one of a kind of architectural homes is an incredible value of partnering with New Architectura. Would highly recommend for any project !!

-Rick Kremer

If artistic excellence in design and fabrication is paramount to your expectations then you have found the right architectural firm. They will provide renderings of your vision at the onset and may offer meaningful design suggestions. They are the valued resource to anyone designing residence of distinction. Lee Kitsberg

-Lee Kitsberg

The New Architectura team is professional and highly skilled in providing a 5 star customer experience with timeless designs and attention to detail. Creative minds at work creating beautiful spaces you will call home for years of enjoyment. I highly recommend them to the discerning clients wanting innovative style and design.

-Jama Wyatt

What our clients Have to say

"We had three families here and they had never seen our new home. Without exception—they were all blown away by what you all have created!!!!! Every aspect of the house has over delivered!!!!

...you said, "Tom—I think you should tear this down and let us build YOUR new house"—initially I thought — what is he talking about, we had just bought this $4 million dollar home and we thought we could remodel and make it our new home.

Denise and I quickly came to the same conclusion because we both could not be happier with the end product. The vision you all and Alberto and his crew and Natalie and SOCO had—has created something everyone should be very proud of!!!"


Tom & Denise